ch. 1. Introduction / Stefan Wuyts. [et al.] -- ch. 2. Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- ch. 3. Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- ch. 4. Connectivity, control, and...

Prior research on technology-intensive (TI) markets makes abstraction of the social context in which transactions take place. In contrast with this prior literature, the authors show that buyer-vendor transactions in TI markets are relationally and structurally embedded in an interfirm network....