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Integrating customer's preferences in the QFD planning process using a combined benchmarking and imprecise goal programming model

Cherif, Mohamed Sadok; Chabchoub, Habib; Aouni, Belaïd - In: International transactions in operational research : … 17 (2010) 1, pp. 85-102

Persistent link: https://www.econbiz.de/10003939385

An extended ε-constraint method for a bi-objective assortment optimization problem

Eskandari, Amin; Ziarati, Koorush; Nikseresht, Alireza - In: International transactions in operational research : a … 31 (2024) 5, pp. 3197-3219

Persistent link: https://www.econbiz.de/10014533519

A comparison of logarithmic goal programming and conjoint analysis to generate priority point vectors : an experimental approach

Natesan, Sumeetha R.; Dutta, Goutam - In: Opsearch : journal of the Operational Research Society … 59 (2022) 2, pp. 518-549

Persistent link: https://www.econbiz.de/10013273211

A multi-objective optimisation model for assignment of service to bank customers by using data mining and simulation

Firouzabadi, Seyed Mohammad Ali Khatami; Taghavifard, … - In: International journal of electronic customer … 11 (2017/2018) 3, pp. 237-255

Persistent link: https://www.econbiz.de/10011966939

Multi-criteria decision making in dynamic slotting for attended home deliveries

Lang, Magdalena A. K.; Cleophas, Catherine; Ehmke, Jan … - In: Omega : the international journal of management science 102 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012514452

Selection of notebook personal computers using data envelopment analysis

McMullen, Patrick R.; Tarasewich, Peter - In: The southern business & economic journal 23 (2000) 3, pp. 200-214

Persistent link: https://www.econbiz.de/10001497619

An Empirical study of Brand Marketing Using TOPSIS MCDM Method

C, Dr. Sukumaran; Ramachandran, M.; Saravanan, Vimala; … - 2023

Brand marketing is for brands to establish and nurture the relationship between consumers. A unique product or service instead of highlighting, brand marketing promotes the integrity of the brand, of the brand products as support points that support the promise and uses services. Ideal solution...

Persistent link: https://www.econbiz.de/10014360484

Multi-store consumer satisfaction benchmarking using spatial multiple criteria decision analysis

Saridou, Anastasia S.; Vavatsikos, Athanasios P.; … - In: Operational research : an international journal 24 (2024) 2, pp. 1-26

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Customer preference oriented product design using AHP-modified TOPSIS approach

Gangurde, Sanjay R.; Akarte, Milind M. - In: Benchmarking : an international journal ; BIJ 20 (2013) 4, pp. 549-564

Persistent link: https://www.econbiz.de/10009769569

Multiple criteria nonlinear programming classification with the non-additive measure

Yan, Nian; Shi, Yong; Chen, Zhengxin - In: Multiple criteria decision making for sustainable …, (pp. 289-297). 2010

Persistent link: https://www.econbiz.de/10003911830