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Consumer social responses to CSR initiatives versus corporate abilities
Feldman, Percy Marquina; Vasquez-Parraga, Arturo Z. - In: The journal of consumer marketing 30 (2013) 2, pp. 100-111
Persistent link: https://www.econbiz.de/10009747208
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The impact of choice on co-produced customer value creation and satisfaction
Flores, Jason; Vasquez-Parraga, Arturo Z. - In: The journal of consumer marketing 32 (2015) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10010529999
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Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
Poushneh, Atieh; Vasquez-Parraga, Arturo Z. - In: Journal of retailing and consumer services 34 (2017), pp. 229-234
Persistent link: https://www.econbiz.de/10011629060
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Can fast-food consumers be loyal customers, if so how? : theory, method and findings
Sahagun, Miguel A.; Vasquez-Parraga, Arturo Z. - In: Journal of retailing and consumer services 21 (2014) 2, pp. 168-174
Persistent link: https://www.econbiz.de/10010338544