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Clarifications on the design of customer comment cards : question type, question wording, and writing space
Bartkus, Kenneth R.
;
Mills, Robert
;
Olsen, David
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10010526362
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
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