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The Growth and Equity of Competitive Services

Libai, Barak - 2006

Numerous new products introduced to the market during the last few decades are services. An important characteristic of services that has a considerable influence on service growth is customer attrition. Attrition can occur at the category level (disadoption), or between firms (defection)....

Persistent link: https://www.econbiz.de/10012732570

AI as customer

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