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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
29
Advertising effects
18
Werbewirkung
18
Advertising
14
USA
14
United States
14
Emotion
12
Werbung
12
Beziehungsmarketing
10
Relationship marketing
10
Brand management
7
Markenführung
7
Brand attitude
6
Brand
5
Brand image
5
Brand pride
5
Brand tribalism
5
Cognition
5
Kognition
5
Markenartikel
5
Markenimage
5
Innovation management
4
Innovationsmanagement
4
Knowledge
4
Purchase intention
4
Social Web
4
Social web
4
Structural equation model
4
Strukturgleichungsmodell
4
Wissen
4
Confidence
3
Corporate social responsibility
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
Ethics
3
Ethnic group
3
Ethnische Gruppe
3
Experiment
3
Firm performance
3
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17
Free
3
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Article
28
Book / Working Paper
3
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Article in journal
26
Aufsatz in Zeitschrift
26
research-article
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
31
Author
All
Huhmann, Bruce A.
14
Taute, Harry A.
10
Sierra, Jeremy J.
9
Thakur, Ramendra
6
Albinsson, Pia A.
3
Angriawan, Arifin
2
Lee, Byung-Kwan
2
Limbu, Yam B.
2
Sierra, Jeremy
2
A. Taute, Harry
1
AlSaleh, Dhoha A.
1
Altobello, Suzanne
1
Badrinarayanan, Vishag A.
1
Balasubramanian, Siva Kumar
1
Burman, Bidisha
1
C. Leventhal, Richard
1
Carter, Larry L.
1
Deitz, George D.
1
Good, Megan C.
1
Hale, Dena
1
Heiser, Robert S.
1
Hsu, Sonya H. Y.
1
Hyman, Michael R.
1
Jha, Subhash
1
Kulviwat, Songpol
1
Maher, Amro A.
1
Manchanda, Rajesh V.
1
McKay-Nesbitt, Jane
1
Myers, Susan D.
1
Peterson, Jeff
1
Riggs, John
1
Smith, Malcolm C.
1
Summey, John H.
1
Taillon, Brian J.
1
Tatara, Jennifer H.
1
Turri, Anna M.
1
Workman, Letty
1
Xu, Bing
1
Zarzosa, Jennifer
1
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Journal of business research : JBR
5
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
European Journal of Marketing
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
International journal of technology marketing : IJTMkt
1
Journal of Product & Brand Management
1
Journal of electronic commerce research : JECR
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of strategic marketing
1
Psychology & marketing
1
Sport marketing in a global environment : strategic perspectives
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of services marketing
1
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ECONIS (ZBW)
29
Other ZBW resources
2
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1
Literacy matters in marketing
Huhmann, Bruce A.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
5
,
pp. 558-582
Persistent link: https://www.econbiz.de/10011755756
Saved in:
2
Personal opinions and beliefs as determinants of collegiate football consumption for revered and hated teams
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 143-153
Persistent link: https://www.econbiz.de/10008661231
Saved in:
3
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Saved in:
4
Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.
;
Taute, Harry A.
;
Hyman, Michael R.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
Saved in:
5
Brand tribalism : a anthropological perspective
Taute, Harry A.
;
Sierra, Jeremy
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10010359020
Saved in:
6
Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Taute, …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
Saved in:
7
Determinants of intentions to purchase unhealthy food and beverage options : a dual-process theoretical perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Turri, Anna M.
- In:
Journal of food products marketing
21
(
2015
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10011432320
Saved in:
8
A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study
Taute, Harry A.
;
Sierra, Jeremy J.
;
Carter, Larry L.
; …
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011744448
Saved in:
9
A brand foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
Saved in:
10
Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.
;
Taute, Harry A.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
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