This study investigates how consumers value carbon dioxide (CO2) emissions of food by conducting a choice experiment before an ecolabel is attached on some foods in Japan. Participants are asked to buy some Satsuma mandarin oranges based on price and CO2 emissions and take them home. The...

This study investigates whether consumers select foods based on the levels of carbon dioxide (CO2) emissions by using a choice experiment in the laboratory. Respondents are asked to purchase a few Satsuma mandarin oranges based on price and the levels of CO2 emissions during different stages of...