Success in retailing depends heavily on location. Retailers do better if their shops/stores are situated adjacent to complementary or competitive establishments. This article presents the results of a survey of the micro‐locational perceptions of traders in the centre of a major British City.

Purpose – Harry Potter is one of the world's most remarkable marketing phenomena. The purpose of this paper is to reveal that consumers interact with the Potter brand in a variety of ways, ways that parallel the four archetypal houses at Hogwarts School of Witchcraft and Wizardry....

The circulation of shoppers is the ultimate determinant of the success or failure of planned shopping centres and the retail outlets therein. However, as a consequence of the practical difficulties involved, this issue has attracted relatively little empirical research. A week‐long observation...

Although the issue of retail location has attracted a great deal of academic attention, the bulk of this literature pertains to the ational, regional and urban scales of analysis. An equally important, but comparatively neglected, consideration is micro‐scale retail location; that is, location...

Shopping is widely regarded as a major leisure‐time activity, but many people do not enjoy the shopping experience. Although these so‐called “apathetic shoppers” comprise a large and growing segment of the population, they have attracted very little academic attention hitherto. Using an...