George Ritzer's McDonaldization of Society, now celebrating its 20th anniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many...

Contains the author's latest reflections on the uses and misuses of metatheory. According to Ritzer, sociology is a multi paradigm science. This book seeks to find a way out of the confusion by sketching out the lineaments of a new integrated sociological paradigm