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Brand loyalty patterns in different product areas, its variability, and its relationship with degree of penetration and other factors

Tranberg, Hugo; Hansen, Flemming - 1985

Persistent link: https://www.econbiz.de/10000684235

Store loyalty, frequency of shopping and their determinants

Hansen, Flemming; Faarup, Poul K.; Christensen, Antje - 1997

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Children's knowledge and interpretation of commercial advertising : intentions, truthfulness and viewing habits

Martensen, Anne; Hansen, Flemming - 2001

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Quantifying effects of banner advertising

Gabrielsen, Gorm; Hansen, Flemming - 2000

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Consumer choice behavior : a cognitive theory

Hansen, Flemming - 1972

Persistent link: https://www.econbiz.de/10000050373

Emotions, advertising and consumer choice

Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003463424

Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice

Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985

Persistent link: https://www.econbiz.de/10003732092

Emotional responses: a new paradigm in communication research

Hansen, Flemming; Christensen, Sverre Riis; Lundsteen, Steen - In: Cross-cultural buyer behavior, (pp. 93-114). 2007

Persistent link: https://www.econbiz.de/10003478180

Emotions, Advertising and Consumer Choice

Hansen, Flemming - 2014

Emotions, Advertising and Consumer Choice -- Table of Contents -- FOREWORD -- PART I - Emotions in Consumer Choice -- CHAPTER I: The Origin of Consumer Choice Theory -- 1. Marketing Theory -- 2. Early Consumer Behaviour Research -- 3. Consumer Behaviour as a Discipline -- 4. The Content of the...

Persistent link: https://www.econbiz.de/10012681554

Emotional Responses: A New Paradigm in Communication Research

Hansen, Flemming; Riis Christensen, Sverre; Lundsteen, Steen - In: Cross-cultural buyer behavior, (pp. 93-114). 2007

Recent neurological research has pointed to the importance of fundamental emotional processes for most kinds of human behaviour. Measures of emotional response tendencies towards brands seem to reveal intangible aspects of brand equity, particularly in a marketing context. In this paper a...

Persistent link: https://www.econbiz.de/10015384338