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Brand-consumer storytelling theory and research : introduction to a Psychology & Marketing Special Issue

Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 531-540

Persistent link: https://www.econbiz.de/10003981103

Special issue: Brand-consumer storytelling theory and research

Woodside, Arch G. (contributor) - 2010

Persistent link: https://www.econbiz.de/10003981127

Proposing a new logic for data analysis in marketing and consumer behavior : case study research of large-N survey data for estimating algorithms that accurately profile X (extremely high-use) consumers

Woodside, Arch G. - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 277-289

Persistent link: https://www.econbiz.de/10010406531

Consumer evaluations of competing brands : perceptual versus predictive validity

Woodside, Arch G. - In: Psychology & marketing 29 (2012) 6, pp. 458-466

Persistent link: https://www.econbiz.de/10009554784

Solving the core theoretical issues in consumer behavior in tourism

Woodside, Arch G. - In: Consumer behavior in tourism and hospitality research, (pp. 141-168). 2017

Persistent link: https://www.econbiz.de/10011738666

AbsolutelyBest ham to Pocatello, Idaho, USA : arrival delay in customer's order

Woodside, Arch G. - In: Journal of global scholars of marketing science : … 26 (2016) 4, pp. 337-340

Persistent link: https://www.econbiz.de/10011635712

Storytelling research on international visitors : Interpreting own experiences in Tokyo

Martin, Drew; Woodside, Arch G. - In: Qualitative Market Research: An International Journal 14 (2011) 1, pp. 27-54

Purpose – Using brand netnography (analyzing consumers' first‐person on‐line stories that include discussions of their product and brand use), this article aims to probe how visitors interpret the places, people, and situations that they experience while traveling in Japan....

Persistent link: https://www.econbiz.de/10014987259

Advertising and consumer psychology

Percy, Larry (contributor); Woodside, Arch G. (contributor) - 1983

Persistent link: https://www.econbiz.de/10000330338

Personal values and consumer psychology

Pitts, Robert E. (ed.); Woodside, Arch G. (ed.) - 1984

Persistent link: https://www.econbiz.de/10000331596

Advancing theory on consumer plans, actions, and how marketing information affects both

March, Roger; Woodside, Arch G. - In: Applying social cognition to consumer-focused strategy …, (pp. 155-179). 2005

Persistent link: https://www.econbiz.de/10003113328