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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
36
Belgium
23
Advertising effects
17
Werbewirkung
17
Belgien
16
Classification
10
Marketing
10
panel data
10
Advertising
9
Emotion
9
Werbung
9
Brand
8
Markenartikel
8
Market research
8
Marktforschung
8
venture capital
8
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Theorie
7
Theory
7
fiscal policy
7
Cognition
6
Gender
6
human capital
6
Data mining
5
Jugendliche
5
Kognition
5
Manpower planning
5
Relationship marketing
5
Russia
5
Text Mining
5
Youth
5
cognitive styles
5
corporate social responsibility
5
employment
5
meta-heuristics
5
project scheduling
5
more ...
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Online availability
All
Undetermined
9
Free
2
Type of publication
All
Article
22
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Arbeitspapier
14
Working Paper
14
Graue Literatur
11
Non-commercial literature
11
review-article
1
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Language
All
English
37
Author
All
Geuens, Maggie
36
Van Kerckhove, Anneleen
11
Vermeir, Iris
8
Pelsmacker, Patrick de
6
Weijters, Bert
5
Brengman, Malaika
3
Vandecasteele, Bert
3
Adams, Leen
2
De Cannière, Marie Hélène
2
Faseur, Tine
2
Pham, Michel T.
2
Schillewaert, Niels
2
Verstraeten, Julie
2
Cooremans, Katrien
1
D'Heer, Evelien
1
Dawar, Niraj
1
De Bondt, Caroline
1
De Houwer, Jan
1
De Pelsmacker, Patrick
1
De Wulf, Kristof
1
Elen, Maarten
1
Faseur, Tineke
1
Geuens, M.
1
Goedertier, Frank
1
Heeremans, Eva
1
Huyghe, Elke
1
Kobuszewki Volles, Barbara
1
Kobuszewski Volles, Barbara
1
Maison, Dominika
1
Pacheco, Natália Araújo
1
Park, Jaewoo
1
Ribbers, Daphne
1
Santos, Cristiane Pizzutti dos
1
Smith, Scott M.
1
Swinyard, William R.
1
Tessitore, Tina
1
Van Tomme, Delphine
1
Vandercasteele, Bert
1
Vantomme, Delphine
1
Volles, Barbara Kobuszewki
1
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Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
14
Journal of business research : JBR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing and consumer services
2
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
New directions in international advertising research
1
Psychology & marketing
1
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Source
All
ECONIS (ZBW)
36
Other ZBW resources
1
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Emotional and rational advertising messages in positive and negative Polish media contexts
Pelsmacker, Patrick de
;
Maison, Dominika
;
Geuens, Maggie
- In:
New directions in international advertising research
,
(pp. 121-135)
.
2002
Persistent link: https://www.econbiz.de/10001785306
Saved in:
2
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
3
The four dimensional impact of color on shoppers' emotions
Brengman, Malaika
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924707
Saved in:
4
Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
Saved in:
5
Developing a typology of airport shoppers
Geuens, Maggie
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924756
Saved in:
6
Consumer innovativeness and GLB : a comparative study
Vandecasteele, Bert
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003331314
Saved in:
7
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
8
Using the right emotion to promote the right product to the right person
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649159
Saved in:
9
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
10
Beyond bundles : choosing product bundles increases shopping basket size
Kobuszewki Volles, Barbara
;
Ribbers, Daphne
;
Van …
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10015123488
Saved in:
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