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Reactions to different types of ads in Belgium and Poland

De Pelsmacker, Patrick; Geuens, M. - In: International Marketing Review 15 (1998) 4, pp. 277-290

The communication effect of four types of alcohol advertisement, i.e. humorous, warm, erotic and non‐emotional, are studied in Belgian and Polish samples of young consumers. Ad recognition, brand attribution, ad evoked feelings, cognitive and affective reactions, attitude towards the ad, the...

Persistent link: https://www.econbiz.de/10014827785

Emotional and rational advertising messages in positive and negative Polish media contexts

Pelsmacker, Patrick de; Maison, Dominika; Geuens, Maggie - In: New directions in international advertising research, (pp. 121-135). 2002

Persistent link: https://www.econbiz.de/10001785306

The four dimensional impact of color on shoppers' emotions

Brengman, Malaika (contributor); Geuens, Maggie (contributor) - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001924707

Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation

Brengman, Malaika; Geuens, Maggie; Weijters, Bert; … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001924740

Developing a typology of airport shoppers

Geuens, Maggie (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001924756

Implicit attitudes toward green consumer behavior

Vantomme, Delphine; Geuens, Maggie; De Houwer, Jan; … - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001999821

How online grocery shopping drives private label food purchases

Verstraeten, Julie; Heeremans, Eva; Geuens, Maggie; … - In: Journal of business research : JBR 167 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014383069

How and when do virtual influencers positively affect consumer responses to endorsed brands?

Volles, Barbara Kobuszewki; Park, Jaewoo; Van … - In: Journal of business research : JBR 183 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015135908

Involvement on attitude-decision consistency in a memory-based decision context

Van Kerckhove, Anneleen; Vermeir, Iris; Geuens, Maggie - 2009

Persistent link: https://www.econbiz.de/10003936788

Relationship quality and purchase intention and behavior : the moderating impact of relationship strength

De Cannière, Marie Hélène; Pelsmacker, Patrick de; … - In: Journal of business and psychology 25 (2010) 1, pp. 87-98

Persistent link: https://www.econbiz.de/10003955796