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Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products
Erdogan, B. Zafer; Uzkurt, Cevahir - In: Cross cultural management : an international journal 17 (2010) 4, pp. 393-406
Persistent link: https://www.econbiz.de/10009007870
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Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
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Antecedents and measurement of brand commitment and behavioural loyalty
Cifci, Semra Dogan; Erdogan, B. Zafer - In: Journal of customer behaviour 15 (2016) 4, pp. 321-336
Persistent link: https://www.econbiz.de/10011655565
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Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products
Zafer Erdogan, B.; Uzkurt, Cevahir - In: Cross Cultural Management: An International Journal 17 (2010) 4, pp. 393-406
Purpose – The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables. Design/methodology/approach – Data...
Persistent link: https://www.econbiz.de/10014692662