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Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
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Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio; Lima, Vinicius Zanchet de; … - In: Journal of marketing communications 25 (2019) 5, pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
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A bibliometric review of research on customer commitment
Chaichana Ampornklinkaew - In: Journal of relationship marketing : innovations and … 22 (2023) 4, pp. 254-298
Persistent link: https://www.econbiz.de/10014422297
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The mediating effect of consumers' perceived ethicality in the relationship between consumer cynicism/material values and affective commitment
Utkutug, Cagla Pinar - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 583-598
Persistent link: https://www.econbiz.de/10015138108
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Employees' organisational commitment and its impact on their actual turnover behaviour through behavioural intentions
Sahi, Gurjeet Kaur; Mahajan, Rupali Arunkumar - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 621-646
Persistent link: https://www.econbiz.de/10010495831
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Do relational benefits influence commitments and loyalty in a non-contract mechanism?
Lee, Chang-Ju; Lee, Sae-Mi; Iyer, Rajesh; Lee, Yong-Ki - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 2012-2028
Persistent link: https://www.econbiz.de/10014430199
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The impact of emotional perceived value on hotel guests' satisfaction, affective commitment and loyalty
El-Adly, Mohammed Ismail; Souiden, Nizar; Khalid, Arusa - 2024
Persistent link: https://www.econbiz.de/10015159124
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Developing affective brand commitment through social media
Turri, Anna M.; Smith, Karen H.; Kemp, Elyria - In: Journal of electronic commerce research : JECR 14 (2013) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10010208519
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The role of consumer happiness in relationship marketing
Belanche, Daniel; Casaló, Luis V.; Guinalíu, Miguel - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10009774828
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Online relationship marketing and affective customer commitment : the mediating role of trust
Boateng, Sheena Lovia; Narteh, Bedman - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10011537496