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Channel strategies for dual-channel firms to counter strategic consumers
He, Peng; He, Yong; Zhou, Li - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014240301
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Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service
Zhang, Jing; He, Yong - In: Nankai business review international 5 (2014) 1, pp. 43-69
Persistent link: https://www.econbiz.de/10010337749
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Retailer's channel structure choice : online channel, offline channel, or dual channels?
Zhang, Peng; He, Yong; Shi, Chunming - In: International journal of production economics 191 (2017), pp. 37-50
Persistent link: https://www.econbiz.de/10011746337
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Product variety and recovery strategies for a manufacturer in a personalised and sustainable consumption era
He, Peng; He, Yong; Xu, Henry - In: International journal of production research 60 (2022) 7, pp. 2086-2102
Persistent link: https://www.econbiz.de/10013375306
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Unraveling the psychological and behavioral consequences of using enterprise social media (ESM) in mitigating the cyberslacking
Nusrat, Anam; He, Yong; Luqman, Adeel; Mehrotra, Ankit; … - In: Technological forecasting & social change : an … 196 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014476636
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Strategic buyer stockpiling in supply chains under uncertain product availability and price fluctuation
Li, Shanshan; He, Yong; Jin, Shibo; Yan, Xue - In: Omega : the international journal of management science 133 (2025), pp. 1-13
Persistent link: https://www.econbiz.de/10015407636