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A sprinkle of emotions vs a pinch of crossmodality : towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences

Reinoso-Carvalho, Felipe; Gunn, Laura; Molina, German; … - In: Journal of business research : JBR 117 (2020), pp. 389-399

Persistent link: https://www.econbiz.de/10012286527

A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments

Siqueira, Jose Ribamar; Horst, Enrique ter; Molina, German - In: Journal of retailing and consumer services 53 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012171952

Nation branding : unveiling factors that affect the image of Colombia from a foreign perspective

Echeverri, Lina; Horst, Enrique ter; Molina, German; … - In: Tourism planning & development 16 (2019) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10012174105

Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country

Ribamar Siqueira, Jose <Jr.>; Horst, Enrique ter; … - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 95-115

Persistent link: https://www.econbiz.de/10014250045

Heard It Through the Grapevine! How Peer-to-Peer Interaction Affects Customer Experience and Word-of-Mouth Intention in Different Service Environments : A Bayesian Approach

Siqueira, Ribamar; ter Horst, Enrique; Molina, German; … - 2017

The study of customer experience (CX) has become a prominent topic in marketing research lately because of the evolution of the customer/company relationship. The total number of touch points where this interaction can take place has increased significantly due to the total number of channels...

Persistent link: https://www.econbiz.de/10014034031