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Country reputation and attitudes towards made in Italy products : a study on Chinese consumers

Marino, Vittoria; Mainolfi, Giada - In: International journal of Chinese culture and management … 3 (2013) 3, pp. 228-241

Persistent link: https://www.econbiz.de/10009791532

Effect of economic animosity on consumer ethnocentrism and product-country images : a binational study on the perception of Germany during the Euro crisis

De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: European management journal 34 (2016) 1, pp. 59-68

Persistent link: https://www.econbiz.de/10011448413

"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations

Mainolfi, Giada; Lo Presti, Letizia; Marino, Vittoria; … - In: Psychology & marketing 39 (2022) 5, pp. 1022-1034

Persistent link: https://www.econbiz.de/10013186905

Exploring materialistic bandwagon behaviour in online fashion consumption : a survey of Chinese luxury consumers

Mainolfi, Giada - In: Journal of business research : JBR 120 (2020), pp. 286-293

Persistent link: https://www.econbiz.de/10012417130

Luxury during trade tensions : the influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products

Mainolfi, Giada - In: International marketing review 39 (2022) 1, pp. 32-54

Persistent link: https://www.econbiz.de/10013169626

The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM : results of a binational study

Mainolfi, Giada; Vergura, Donata Tania - In: Journal of fashion marketing and management 26 (2022) 3, pp. 473-494

Persistent link: https://www.econbiz.de/10013384536

Predicting consumers' intention to use OFD services during COVID-19 health emergency in the USA and the UK : an application of the S-O-R model

Mainolfi, Giada; Amico, Simona d' - In: International journal of electronic marketing and … 15 (2024) 1, pp. 20-45

Persistent link: https://www.econbiz.de/10015063923

How do consumers evaluate products in virtual reality? : a literature review for a research agenda

Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo - In: Spanish journal of marketing 28 (2024) 3, pp. 356-380

Purpose This paper aims to review the existing literature about consumers’ evaluation of products in virtual reality (VR), provide an accurate overview of this field, systematise the knowledge developed so far, identify the research gaps and propose a future research agenda....

Persistent link: https://www.econbiz.de/10015190349

How do consumers respond to brand activism campaigns? : exploring the relationship between authenticity, brand value congruence, brand identification, and political ideology

D'Arco, Mario; Cammarota, Antonella; Marino, Vittoria; … - In: Journal of global marketing 37 (2024) 4, pp. 264-281

Persistent link: https://www.econbiz.de/10015192617

It's all about marketing! : exploring the social perception in the Italian context

Marino, Vittoria; Resciniti, Riccardo; D'Arco, Mario - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10012237288