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Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit Kumar; Srivastava, Vibhava - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
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Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products
Srivastava, Vibhava; Gupta, Amit Kumar - In: Business strategy and the environment 32 (2023) 1, pp. 802-819
Persistent link: https://www.econbiz.de/10014266717