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Consumer behaviour
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Bridging consumption and work : the effects of thoughts about different types of purchases on job-related motivations
Gu, Yu
;
Chen, Rong
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015141694
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2
Time moving or ego moving? : how time metaphors influence perceived temporal distance
Xu, Xiaobing
;
Jia, Miaolei
;
Rong, Chen
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
3
,
pp. 466-480
Persistent link: https://www.econbiz.de/10015144217
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3
Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen
;
Su, Song
;
He, Feng
- In:
Australian journal of management
39
(
2014
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
Saved in:
4
Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing
;
Rong, Chen
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
Saved in:
5
How to promote purchase of carbon offset products : labeling vs. calculation?
Liu, Longzhu
;
Rong, Chen
;
He, Feng
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 942-948
Persistent link: https://www.econbiz.de/10010516674
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6
Go beyond just paying : effects of payment method on level of construal
Chen, Rong
;
Xu, Xiaobing
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10011707389
Saved in:
7
The role of a model's race in influencing Chinese consumers' product perception
Xu, Xiaobing
;
Chen, Rong
- In:
Asian business & management
15
(
2016
)
3
,
pp. 201-225
Persistent link: https://www.econbiz.de/10011550862
Saved in:
8
The effects of uppercase and lowercase wordmarks on brand perceptions
Xu, Xiaobing
;
Rong, Chen
;
Liu, Maggie Wenjing
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011730689
Saved in:
9
How reward uncertainty influences subsequent donations : the role of mental accounting
Shi, Haijiao
;
Chen, Rong
;
Xu, Xiaobing
- In:
Journal of business research : JBR
132
(
2021
),
pp. 383-391
Persistent link: https://www.econbiz.de/10012581621
Saved in:
10
The influence of payment mechanisms on pricing : when mental imagery stimulates desire for money
Xu, Xiaobing
;
Rong, Chen
;
Jiang, Lan
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 178-188
Persistent link: https://www.econbiz.de/10012295822
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