Purpose – A better understanding of the response of shoppers in developing countries to inevitable product stock‐outs would help logisticians to put structures in place to reduce the disruption. The purpose of this paper is to examine the differences in orientations that characterize...

We propose a framework covering multi-country and multi-generation diffusion processes. Our model focuses on choice-based diffusion model and we extend the model to incorporate heterogeneity of country. We decompose the choice probability for generation into two components; the first one is...