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The effects of fishery harbor-based brands on the brand equity of shore fish : an empirical study of branded mackerel in Japan
Ishida, Takashi; Fukushige, Mototsugu - In: Food policy : economics planning and politics of food … 35 (2010) 5, pp. 488-495
Persistent link: https://www.econbiz.de/10008857214
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Importance of blanket testing in promoting US beef for Japanese consumers
Ishida, Takashi; Ishikawa, Noriko; Fukushige, Mototsugu - In: International journal of consumer studies 34 (2010) 6, pp. 665-673
Persistent link: https://www.econbiz.de/10008736782
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Rational consumers
Kubota, Kohei; Fukushige, Mototsugu - In: International economic review 57 (2016) 1, pp. 231-254
Persistent link: https://www.econbiz.de/10011518681