Narrow search
Showing 1 - 6 of 6
Cover Image
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan; Jiang, Jing; Gong, Xiushuang; Wang, Jie - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Cover Image
Dump or recycle? : nostalgia and consumer recycling behavior
Zhang, Xiadan; Gong, Xiushuang; Jiang, Jing - In: Journal of business research : JBR 132 (2021), pp. 594-603
Persistent link: https://www.econbiz.de/10012581642
Cover Image
Healthy-angular, unhealthy-circular : effects of the fit between shapes and healthiness on consumer food preferences
Wang, Jie; Zhang, Xiadan; Jiang, Jing - In: Journal of business research : JBR 139 (2022), pp. 740-750
Persistent link: https://www.econbiz.de/10013194275
Cover Image
The role of certificate issuer on consumers' willingness-to-pay for milk traceability in China
Bai, Junfei; Zhang, Caiping; Jiang, Jing - In: Agricultural economics : the journal of the … 44 (2013) 4/5, pp. 537-544
Persistent link: https://www.econbiz.de/10010187497
Cover Image
Responses of Chinese consumers to corporate advertising themes : cue applicability and contextual priming effects
Jiang, Jing; Tao, Xiaobo - In: Asian journal of marketing : the official journal of … 5 (2011) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10009159948
Cover Image
Message framing and the effectiveness of DTC advertising : the moderating role of subjective product knowledge
Kim, Kenneth A.; Park, Jin Seong - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10003979270