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Assesses whether consumer segments based on relational aspects, service aspects, or price aspects have different preferences concerning these three key decision‐making variables when buying a car. In addition, assesses consumer segments resulting from simultaneously incorporating...
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Purpose – The purpose of this paper is to investigate customer responsiveness in the hotel industry, and the role of market orientation including both internal and external information sharing. Design/methodology/approach – Based on a review of the supply chain management and marketing...
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