Similar Search Results

The effect of quantitative electronic word of mouth on consumer perceived product quality

Shen, Yingtao; Li, Shenyu; DeMoss, Michelle - In: International journal of management and marketing … 5 (2012) 2, pp. 19-29

Persistent link: https://www.econbiz.de/10009633273

The Effect of Quantitative Electronic Word of Mouth on Consumer Perceived Product Quality

Shen, Yingtao; Li, Shenyu; DeMoss, Michelle - 2013

Online shoppers today can easily share reviews of their product usage experiences on a third-party website. Many retail websites allow individuals to submit qualitative and/or quantitative reviews, using a typical five-point scale. With the increase in online shopping behaviors, the impact of...

Persistent link: https://www.econbiz.de/10014165802

How many pictures should your print ad have?

Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of business research : JBR 64 (2011) 1, pp. 3-6

Persistent link: https://www.econbiz.de/10008806371

When white space is more than "burning money" : economic signaling meets visual commercial rhetoric

Pracejus, John W.; O'Guinn, Thomas C.; Olsen, G. Douglas - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 211-218

Persistent link: https://www.econbiz.de/10009779994

Customized advertising : allowing consumers to directly tailor messages leads to better outcomes for the brand

Douglas Olsen, G.; Pracejus, John W. - In: Journal of business research : JBR 116 (2020), pp. 245-257

Persistent link: https://www.econbiz.de/10012257596

Pracejus, John W.; Deng, Qian; Olsen, G. Douglas; … - In: Journal of global scholars of marketing science : … 30 (2020) 2, pp. 105-114

Persistent link: https://www.econbiz.de/10012257932