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Jiang, Qijun; Zhu, Ying - In: Asia Pacific business review 19 (2013) 4, pp. 600-616

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Guo, Yue; Zhu, Ying; Barnes, Stuart J.; Bao, Yongchuan; … - In: Psychology & marketing 35 (2018) 6, pp. 392-411

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Weisstein, Fei L.; Song, Lei; Andersen, Peter; Zhu, Ying - In: Journal of retailing and consumer services 39 (2017), pp. 201-207

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Zhu, Ying; Meyer, Jeffrey - In: Journal of retailing and consumer services 38 (2017), pp. 51-58

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Zhu, Ying; Chen, Haipeng - In: The journal of brand management : an international journal 24 (2017) 3, pp. 284-306

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Zhu, Ying; Zhang, Alice; He, Jiaxun; Wang, Yong Jian - In: Journal of global marketing 34 (2021) 1, pp. 56-72

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Wang, Haibo; Zhu, Ying; Liang, Yongyi; Xie, Jun - In: International journal of hospitality management 102 (2022), pp. 1-11

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Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730

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Joy, Annamma; Zhu, Ying; Peña, Camilo; Brouard, Myriam - In: Strategic change 31 (2022) 3, pp. 337-343

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