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The bigger society : considering lived consumption experiences in managing social change around obesity
Cronin, James; McCarthy, Mary; Brennan, Mary; McCarthy, … - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1558-1578
Persistent link: https://www.econbiz.de/10010429864
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Marketing "Gamer Foods" : qualitative insights into responsible strategy development
Cronin, James; McCarthy, Mary - In: Journal of food products marketing 18 (2012) 3, pp. 163-185
Persistent link: https://www.econbiz.de/10009553010
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Deconstructing consumer discipline : how self-management is experienced in the marketplace
Cronin, James Martin; McCarthy, Mary; Delaney, Mary - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1902-1922
Persistent link: https://www.econbiz.de/10011449353
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Healthy eating habit : a role for goals, identity, and self-control?
McCarthy, Mary; Collins, Alan M.; Flaherty, Sarah Jane; … - In: Psychology & marketing 34 (2017) 8, pp. 772-785
Persistent link: https://www.econbiz.de/10011738095
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A different perspective on consumer engagement : exploring the experience of using health apps to support healthier food purchasing
Flaherty, Sarah Jane; McCarthy, Mary; Collins, Alan M.; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 310-337
Persistent link: https://www.econbiz.de/10012178444
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Behavioural factors influencing consumer acceptance of sustainable healthy food : a review and research agenda
Bourke, Bríd C.; McCarthy, Mary; McCarthy, Sinead N. - In: International journal of consumer studies 48 (2024) 5, pp. 1-28
Persistent link: https://www.econbiz.de/10015102066