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Invented market traditions : the marketing of Italian breakfast (1973-1996)

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Understanding the role of brand attachment in the automotive luxury brand segment

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loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …

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A conceptual analysis of halal beef value chain and market potential in Nigeria

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Fashion brands in the metaverse : achievements from a marketing perspective

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Guest editorial: contemporary Issues in luxury marketing and branding

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Facial expressions and recognitionfor the communication of thoughtsand emotions in business and marketing

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Dove : shifting standards and ideal self-perception

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Study regarding the Romanian consumers behavior on the forest fruit market

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Encouraging the consumption of fresh food products, with a reduced degree of processing and processing, represents one of the sustainable global targets found both at the level of the 2030 Agenda for Sustainable Development and within the European directives and strategy, components of the...

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Multidisciplinary Approaches to Contemporary Marketing : Digital Trends, Social Issues and Economics

Konyalıoğlu, Fatma Irem (ed.); Esen, Fatih Sinan (ed.) - 2025

I. Contemporary Digital Trends and Marketing -- 1. Innovative Marketing Approaches In The Digital Era - The … Transformation Of Businesses And Marketing Mix Strategies -- 2. The Role of Artificial Intelligence in The Modern Approach to … Neuromarketing -- 3. Recommendation Systems: Marketing Applications, Benefits and Risks -- II. Contemporary Social Issues and …

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Revolutionizing marketing : unveiling the quantum theory of consumer engagement

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