Lately, online users have become avid content creators and consumers of brands and firms through reviews. These serve as sources to peers and reflect reviewers’ satisfaction levels with different elements of the experiences. Thus, online reviews are considered reliable sources of information...

Studying the potential gap between firms' and consumers' sustainable attitudes and behaviors is important for aligning expectations and promoting strategies to reduce this gap and effectively implement sustainable business models. However, knowledge is lacking on this attitude-behavior gap,...