The COVID-19 pandemic is an infectious disease that was initially detected in December 2019 in Wuhan City, China. Since then, it has been spreading country-wise on mild to severe scales, where Bangladesh, like most countries, was not prepared to meet the challenges. Addressing the issue, most...

This paper evaluates the marginal propensity to consume out of the 2020 CARES Act stimulus payments using high-frequency, transaction-level data for a sample of low-income debit cardholders. It finds that spending responds less on impact to the stimulus payments than to non-stimulus income (15...

We investigate the effect of the COVID-19 pandemic on consumer openness to sharing their possessions through peer-to-peer sharing economy platforms. Studies 1 and 2, run before and during the pandemic respectively, reveal that the pandemic had different effects on sharing across three countries...

Today, the social networking site with the most users in Vietnam is TikTok. This study was conducted to determine the factors affecting attitudes towards TikTok ads and their impact on young people’s online purchasing behavior in HCMC during the Covid-19 pandemic. Thus, it provides suggestions...

This work examines the various appeals of brand messages on social media that enhance consumer response during a global health crisis in the form of COVID-19 pandemic. The variation of these effects across brands that sell essential and non-essential products/services is examined. Message appeal...

During the COVID-19 pandemic, the world has witnessed a capricious change in all sorts of ways. People self-contained themselves indoors and were unaware of what was stored in the future, a pure panicky situation was observed all around the world. School/colleges, businesses, playgrounds,...

As the Pandemic Coronavirus and consequent lockdowns in India discloses, significant attention has focused on the capacity to recover quickly food supply chains. The market is required to change quickly to manage demand-side tremor, which includes panic buying, fluctuations in buying patterns of...