We use a choice experiment on gasoline consumers to investigate whether respondents exhibit limited attention to the way different costs enter their search decision. The search cost is a function of the amount of gasoline consumed while driving and the time spent searching for the lowest price....

We use an internet survey conducted among a random sample of 490 drivers in the State of Ohio to answer the question, “When are consumers more likely to search?” The internet survey affords us the opportunity to overcome endogeneity difficulties with market observation data by imposing...