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Perception of puffery in advertising: investigating the China‐US differences

Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 2, pp. 179-198

Purpose – The purpose of this paper is to explore the link between consumer psychology and puffery law in China and the USA, by reporting two empirical studies that investigated whether puff claims had different effects on Chinese and US college students in their perception of advertising...

Persistent link: https://www.econbiz.de/10014674769

Other-regarding preferences and pro-environmental behaviour : an interdisciplinary review of experimental studies

Heinz, Nicolai; Koessler, Ann-Kathrin - In: Ecological economics : the transdisciplinary journal of … 184 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012990137

"Choosing not to choose" : preferences for various uses of recycled water

Li, Tongzhe; Roy, Danielle - In: Ecological economics : the transdisciplinary journal of … 184 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012990177

Fair advice

Eriksen, Kristoffer W.; Fest, Sebastian; Kvaløy, Ola; … - In: Journal of banking & finance 143 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013531025

Cognitive costs and misperceived incentives : evidence from the BDM mechanism

Martin, Daniel; Muñoz-Rodriguez, Edwin - In: European economic review : EER 148 (2022), pp. 1-18

Persistent link: https://www.econbiz.de/10013552920

Algorithmic Pricing and Consumer Sensitivity to Price Variability

Aparicio, Diego; Eckles, Dean; Kumar, Madhav - 2023

sensitivity. These findings are confirmed in online lab experiments. Additionally, an underlying mechanism is price salience …

Persistent link: https://www.econbiz.de/10014344646

Dark versus light personality types and moral choice

Dickinson, David L. - 2023

Persistent link: https://www.econbiz.de/10014381113

The attraction effect in crowdfunding

Weinmann, Markus; Mishra, Abhay Nath; Kaiser, Lena Franziska - In: Information systems research : ISR 34 (2023) 3, pp. 1276-1295

Persistent link: https://www.econbiz.de/10014384233

Should I stay or should I go? : the effect of allied brands negative publicity on brand managers' decision-making

Grazzini, Laura; Mazzoli, Valentina; Zarantonello, Lia - In: Industrial marketing management : the international … 113 (2023), pp. 300-311

Persistent link: https://www.econbiz.de/10014433602

Innovative organizations' CSR signaling : consumer perceptions, expectations, and outcomes

Aronson, Olivia; Hanson, Sara; LaFont, Matthew - In: Journal of business research : JBR 186 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015152575