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Consumer behaviour
Konsumentenverhalten
10
India
9
Indien
9
E-commerce
5
HD28 .M4143 no.88-
5
Econometrics
4
Game Theory
4
IT
4
IT governance
4
Information resources management
4
Internet
4
Management information systems
4
Strategy
4
Theorie
4
Theory
4
User Innovation
4
Algorithms
3
Approximation Algorithms
3
Armut
3
Asset Pricing
3
Auctions
3
Corporate Householding
3
FMCGs
3
IT architecture
3
IT investments
3
Industrial relations
3
Information Technology
3
Internet marketing
3
Lobbying
3
Modularity
3
Online Feedback Mechanisms
3
Political Economy
3
Poverty
3
Railway transport
3
Risk Management
3
Schienenverkehr
3
Simplexes (Mathematics)
3
Social Web
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10
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Kumar, Arvind
10
Gursimranjit Singh
3
Gulati, Shabnam
2
Agarwal, Bhawna
1
Arora, Taanika
1
Dangi, Hamendra Kumar
1
Kunja, Sambashiva Rao
1
Lochab, Anshu
1
Mor, Kiran
1
Rao, Bramhani
1
Salman, Mohammad
1
Singh, Kawalpreet
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Vohra, Anupama
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International journal of electronic business : IJEB
2
International journal of Indian culture and business management
1
International journal of business excellence : IJBEX
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of intelligent enterprise
1
Journal of business-to-business marketing
1
Journal of global marketing
1
Young consumers : insight and ideas for responsible marketers
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1
Shopping orientations and their inter-relatedness : a study on the poor for CPGs
Kumar, Arvind
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 289-304
Persistent link: https://www.econbiz.de/10012292810
Saved in:
2
Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind
- In:
International journal of Indian culture and business …
18
(
2019
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Saved in:
3
Economically poor buyer : a systematic review of consumer behaviour research confronting to FMCGs
Kumar, Arvind
- In:
International journal of business innovation and …
27
(
2022
)
4
,
pp. 480-507
Persistent link: https://www.econbiz.de/10013252958
Saved in:
4
Consumer decision-making styles and post purchase behaviour of poor for Fast Moving Consumer Goods
Kumar, Arvind
;
Vohra, Anupama
;
Dangi, Hamendra Kumar
- In:
International journal of consumer studies
41
(
2017
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10011685499
Saved in:
5
Impact of social media advertising on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
6
Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions : a context of brand fan pages in Facebook
Kunja, Sambashiva Rao
;
Kumar, Arvind
;
Rao, Bramhani
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013367766
Saved in:
7
Interceding of repurchase intention between e-loyalty and word of mouth advocacy : a study of behavioural consequences and antecedents of e-loyalty
Gulati, Shabnam
;
Gursimranjit Singh
;
Kumar, Arvind
- In:
International journal of electronic business : IJEB
18
(
2023
)
3
,
pp. 299-319
Persistent link: https://www.econbiz.de/10014309296
Saved in:
8
The relationship between fashion consciousness and personality traits of generation Y with moderating effect of social influence : an empirical investigation from India
Lochab, Anshu
;
Salman, Mohammad
;
Mor, Kiran
;
Kumar, Arvind
- In:
International journal of business excellence : IJBEX
32
(
2024
)
3
,
pp. 394-412
Persistent link: https://www.econbiz.de/10015061006
Saved in:
9
Ascendancy of SNS information and age difference on intention to buy eco-friendly offerings : meaningful insights for e-tailers
Gulati, Shabnam
;
Gursimranjit Singh
;
Kumar, Arvind
- In:
International journal of electronic business : IJEB
19
(
2024
)
4
,
pp. 435-450
Persistent link: https://www.econbiz.de/10015412298
Saved in:
10
Navigating the neuromarketing landscape : valuable insights for businesses in a post-pandemic world
Singh, Kawalpreet
;
Kumar, Arvind
;
Gursimranjit Singh
- In:
Journal of business-to-business marketing
31
(
2024
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10015191830
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