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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
48
Theorie
34
Theory
34
Experiment
21
Emotion
20
Decision
10
Entscheidung
10
Brand management
9
Markenführung
9
Advertising effects
8
Behavioral economics
8
Brand
8
Markenartikel
8
Marketing
8
Perception
8
Verhaltensökonomik
8
Wahrnehmung
8
Werbewirkung
8
Anlageverhalten
6
Behavioural finance
6
Market research
6
Marktforschung
6
Präferenztheorie
6
Theory of preferences
6
Werbung
6
Advertising
5
Brand image
5
Cognition
5
Kognition
5
Markenimage
5
Behaviour
4
Bibliometrics
4
Bibliometrie
4
Börsenkurs
4
Decision theory
4
Decision under uncertainty
4
Entscheidung unter Unsicherheit
4
Entscheidungstheorie
4
Financial market
4
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Online availability
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Undetermined
12
Free
6
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Article
39
Book / Working Paper
11
Type of publication (narrower categories)
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Article in journal
32
Aufsatz in Zeitschrift
32
Arbeitspapier
5
Aufsatz im Buch
5
Book section
5
Working Paper
5
Graue Literatur
3
Non-commercial literature
3
research-article
2
Collection of articles of several authors
1
Conference proceedings
1
Hochschulschrift
1
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1
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1
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1
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English
50
Author
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Pieters, Rik
36
Zeelenberg, Marcel
19
Wedel, Michel
12
Horen, Femke van
3
Lans, Ralf van der
3
Baumgartner, Hans
2
Botschen, Günther
2
Calseyde, Philippe P. F. M. van de
2
Carmon, Ziv
2
Jong, Martijn G. de
2
Thelen, Eva M.
2
Wertenbroch, Klaus
2
Aribarg, Anocha
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
1
Breugelmans, Seger M.
1
Coelho do Vale, Rita
1
Corneille, Olivier
1
Dijk, Eric van
1
Doorn, Janne van
1
Díaz Loving, Rolando
1
Enachescu, Janina
1
Erdem, Tülin
1
Evers, Ellen R. K.
1
Fox, Jean-Paul
1
Giesen, Roxanne I. van
1
Herpen, Erica van
1
Inman, J. Jeffrey
1
Keren, Gideon
1
Kirchler, Erich
1
Kogler, Christoph
1
Lemmens, Aurélie
1
Louro, Maria João Soares
1
Martinovici, Ana
1
Miceli, Gaetano Nino
1
Olsen, Jerome
1
Pieters, Constant
1
Pieters, F. G. M. (Rik)
1
Pronk, Tila M.
1
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Institution
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Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of marketing research : JMR
4
Journal of marketing research
3
Discussion paper / Center for Economic Research, Tilburg University
2
European Journal of Marketing
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Marketing science
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Advances in services marketing
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
1
Encouraging sustainable behavior : psychology and the environment
1
Faculty & research / Insead : working paper series
1
Foundations and trends in marketing : FTMKT
1
Handbook of consumer psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of the American Statistical Association : JASA
1
Marketing and consumer psychology series
1
Psychology & marketing
1
Review of marketing research : Vol. 4
1
The journal of product & brand management
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
48
Other ZBW resources
2
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1
The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
Saved in:
2
When satisfied consumers do not return : variety seeking's effect on short- and long-term intentions
Sánchez, Isabel
;
Pieters, Rik
;
Zeelenberg, Marcel
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 15-24
Persistent link: https://www.econbiz.de/10009501839
Saved in:
3
The envy premium in product evaluation
Ven, Niels Van de
;
Zeelenberg, Marcel
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 984-998
Persistent link: https://www.econbiz.de/10009006655
Saved in:
4
Flying under the radar: perverse package size effects on consumption self-regulation
Coelho do Vale, Rita
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 380-390
Persistent link: https://www.econbiz.de/10003768667
Saved in:
5
When demand accelerates demand : trailing the bandwagon
Herpen, Erica van
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
Saved in:
6
The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
Saved in:
7
Leaving pleasure : positive emotions and goal-directed behavior
Louro, Maria João Soares
-
2005
Persistent link: https://www.econbiz.de/10003149727
Saved in:
8
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 283-299
Persistent link: https://www.econbiz.de/10010383248
Saved in:
9
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 615-631
Persistent link: https://www.econbiz.de/10010226766
Saved in:
10
"Wow, I could've had a V8!" : The role of regret in consumer choice
Inman, J. Jeffrey
;
Zeelenberg, Marcel
-
1998
Persistent link: https://www.econbiz.de/10000992071
Saved in:
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