We utilize the outbreak surveillance data from the Centers for Disease Control and Prevention (CDC) to examine whether consumer demand was impacted by the outbreak of foodborne disease. An additional person sickened due to the ingestion of tainted cheese products at home is found to decrease per...

Posting tax-inclusive price tags on grocery products can reduce demand through an information effect that corrects consumers who misperceive the actual tax status. We disentangle the information effect from the salience effect developed by Chetty, Looney, and Kroft (2009, CLK for short). By...