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Consumer behaviour
Wirtschaftsinformatik
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Mädche, Alexander
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Business & information systems engineering
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Psychology & marketing
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ECONIS (ZBW)
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The roles of form and function in utilitarian mobile data service design
Botzenhardt, Achim Harald
;
Li, Ye
;
Mädche, Alexander
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10011563207
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How do tax compliance labels impact sharing platform consumers? : an empirical study on the interplay of trust, moral, and intention to book
Dann, David
;
Müller, Raphael
;
Werner, Ann-Catherin
; …
- In:
Information systems and e-business management : ISeB
20
(
2022
)
3
,
pp. 409-439
Persistent link: https://www.econbiz.de/10013433666
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3
When does digital matter? : analysing customers' preference for digital processes
Graupner, Enrico
;
Trenz, Manuel
;
Mädche, Alexander
- In:
International journal of electronic business : IJEB
16
(
2021
)
2
,
pp. 118-146
Persistent link: https://www.econbiz.de/10012597989
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4
Opposing effects of response time in human-chatbot interaction : the moderating role of prior experience
Gnewuch, Ulrich
;
Morana, Stefan
;
Adam, Marc Thomas Philipp
- In:
Business & information systems engineering
64
(
2022
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10013483368
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5
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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