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Consumer behaviour
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Sandıkçı, Özlem
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Rutschmann, Marc
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5
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Akbar, Payam
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Batat, Wided
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Dubé, Jean-Pierre
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2
Haufe-Lexware GmbH & Co. KG
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Hochschule für Wirtschaft und Politik
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Peter Lang GmbH
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2
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
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Journal of business research : JBR
72
European Journal of Marketing
33
SpringerLink / Bücher
31
Journal of retailing and consumer services
29
Journal of Islamic marketing : JIMA
26
Journal of marketing management : MM
22
Psychology & marketing
22
Journal of Consumer Marketing
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
19
Marketing intelligence & planning
19
Marketing theory
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of Islamic marketing
17
International journal of consumer studies
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Asia Pacific journal of marketing and logistics
14
Gabler Edition Wissenschaft
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Springer eBook Collection
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
Cogent business & management
13
European journal of marketing : EJM
13
International journal of islamic marketing and branding
13
Journal of marketing research : JMR
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of wine business research : IJWBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of marketing
12
International journal of internet marketing and advertising : IJIMA
11
Journal of historical research in marketing
11
The journal of consumer marketing
11
The journal of product & brand management
11
European journal of marketing
10
International Journal of Retail & Distribution Management
10
Journal of macromarketing
10
Journal of promotion management : innovations in planning and applied research
10
Journal of strategic marketing
10
Journal of the Academy of Marketing Science
10
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ECONIS (ZBW)
2,571
Other ZBW resources
138
RePEc
8
BASE
4
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1
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1
Kooperative Marktbearbeitung von Sparkassen und öffentlichen Versicherern
Brockhoff, Alexandra
-
2000
Persistent link: https://www.econbiz.de/10001485988
Saved in:
2
Der Handel für die Märkte von morgen : Perspektiven und Entwicklungen
Gruber, Hansjörg
(
ed.
);
Titze, Wolfgang A.
(
contributor
)
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014002366
Saved in:
3
Invented market traditions : the
marketing
of Italian breakfast (1973-1996)
Pirani, Daniela
- In:
Business history
66
(
2024
)
4
,
pp. 905-926
Persistent link: https://www.econbiz.de/10014580218
Saved in:
4
The
marketing
of neuromarketing : brand differentiation strategies employed by prominent neuromarketing firms to attract media clients
McDowell, Walter S.
;
Dick, Steven J.
- In:
Journal of media business studies
10
(
2013
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10010229508
Saved in:
5
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
6
Fashion creation and diffusion : the institution of
marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
7
Marketing
implications of consumer behavior
Nica, Elvira
- In:
Economics, management and financial markets
8
(
2013
)
1
,
pp. 124-129
Persistent link: https://www.econbiz.de/10009775900
Saved in:
8
Enhancing consumer value in wine tourism
Carlsen, Jack
;
Boksberger, Philipp
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
1
,
pp. 132-144
Persistent link: https://www.econbiz.de/10010482866
Saved in:
9
Credence attributes of agricultural and food products and their implications on
marketing
Daniloska, Nataša
- In:
Economic development : journal of the Institute of …
16
(
2014
)
3
,
pp. 89-102
Persistent link: https://www.econbiz.de/10010482462
Saved in:
10
Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R.
-
2016
Persistent link: https://www.econbiz.de/10011522666
Saved in:
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