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The influence of loyalty program design on the relationship between customer motives and value perception

Kreis, Henning; Mafael, Alexander - In: Journal of retailing and consumer services 21 (2014) 4, pp. 590-600

Persistent link: https://www.econbiz.de/10010388521

Das hybride Wahlmodell und seine Anwendung im Marketing

Dannewald, Till (contributor); Kreis, Henning (contributor); … - 2007

Traditional choice models assume that observable behavior results from an unspecified evaluation process of the observed individual. When it comes to the revelation of this process mere choice models rapidly meet their boundaries, as psychological factors (e.g., consumers' perception or...

Persistent link: https://www.econbiz.de/10003635041

Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty

Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74

Persistent link: https://www.econbiz.de/10011306024

Relating eWOM motives to eWOM channel choice : why do we post where we do?

Kreis, Henning; Gottschalk, Sabrina Alexandra - In: Schmalenbach business review : sbr 67 (2015) 4, pp. 406-429

Persistent link: https://www.econbiz.de/10011374493

Examining biased assimilation of brand-related online reviews

Mafael, Alexander; Gottschalk, Sabrina Alexandra; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 91-106

Persistent link: https://www.econbiz.de/10011616004

Das Hybride Wahlmodell und seine Anwendung im Marketing

Dannewald, Till; Kreis, Henning; Silberhorn, Nadja - In: Marketing : ZFP ; journal of research and management 30 (2008) 1, pp. 7-18

Persistent link: https://www.econbiz.de/10003644619

Strukturgleichungsmodelle für die Konsumentenverhaltensforschung : Methodische Trends und Softwareentwicklungen

Hildebrandt, Lutz - In: Konsumentenverhaltensforschung im 21. Jahrhundert : …, (pp. 541-564). 2004

Persistent link: https://www.econbiz.de/10002516547

Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin

Hildebrandt, Lutz (ed.) - 1999

Persistent link: https://www.econbiz.de/10001530954

Nicht- und semiparametrische Markenwahlmodelle im Marketing

Boztuğ, Yasemin; Hildebrandt, Lutz - 1998

Persistent link: https://www.econbiz.de/10000998088

Investigation of the stochastic utility maximization process of consumer brand choice by semiparametric modeling

Abe, Makoto; Boztuğ, Yasemin; Hildebrandt, Lutz - 2000

Persistent link: https://www.econbiz.de/10001546575

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