Narrow search
Showing 1 - 7 of 7
Cover Image
Inferring decision strategies from clickstreams in decision support systems : a new process-tracing approach using state machines
Pfeiffer, Jella; Probst, Malte; Steitz, Wolfgang; … - In: Digitalisierung der Unternehmen, (pp. 25-46). 2012
Persistent link: https://www.econbiz.de/10009622572
Cover Image
Ein empirischer Vergleich der Prozessaufzeichungsmethoden : Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse
Meißner, Martin; Decker, Reinhold; Pfeiffer, Jella - In: Marketing : ZFP ; journal of research and management 32 (2010) 3, pp. 135-145
Persistent link: https://www.econbiz.de/10008649963
Cover Image
How virtual reality affects consumer choice
Meißner, Martin; Pfeiffer, Jella; Peukert, Christian; … - In: Journal of business research : JBR 117 (2020), pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
Cover Image
Shopping in virtual reality stores : the influence of immersion on system adoption
Peukert, Christian; Pfeiffer, Jella; Meißner, Martin; … - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 755-788
Persistent link: https://www.econbiz.de/10012198616
Cover Image
Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and virtual reality shopping environments
Pfeiffer, Jella; Pfeiffer, Thies; Meißner, Martin; … - In: Information systems research : ISR 31 (2020) 3, pp. 675-691
Persistent link: https://www.econbiz.de/10012298119
Cover Image
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; … - In: Journal of business research : JBR 100 (2019), pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
Cover Image
How do likes influence revenue? : a randomized controlled field experiment
Grahl, Jörn; Hinz, Oliver; Rothlauf, Franz; … - In: Journal of business research : JBR 167 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014383037