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Consumer knowledge in marketing : a critical review and research agenda

Garrido-Castro, Elisa; Torres-Peña, Francisco José; … - In: Spanish journal of marketing 29 (2025) 1, pp. 65-94

Persistent link: https://www.econbiz.de/10015190413

The role of knowledge in choice, valuation, and outcomes for multi-attribute goods

Gustafson, Christopher R. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 33-43

Persistent link: https://www.econbiz.de/10011415788

What moves households' expectations during a crisis? : evidence from a randomized information experiment

Metiu, Norbert; Stockerl, Valentin - 2024

Using a randomized information experiment embedded in a representative survey, we study households' economic … happening in the economy shortly after the pandemic outbreak. Households that receive information on experts' views on the … holds for households that receive information on major monetary and fiscal stimulus measures announced in response to the …

Persistent link: https://www.econbiz.de/10015205429

Persuading customers to buy early : the value of personalized information provisioning

Drakopoulos, Kimon; Jain, Shobhit; Randhawa, Ramandeep - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 828-853

Persistent link: https://www.econbiz.de/10012505294

La curiosité du consommateur : synthèse bibliométrique et bibliographique

Beck, Marie - In: Recherche et applications en marketing : RAM 39 (2024) 2, pp. 59-101

Persistent link: https://www.econbiz.de/10014633062

Misinformation, consumer risk perceptions, and markets : the impact of an information shock on vaping and smoking cessation

Jin, Lawrence; Kenkel, Donald Scott; Lovenheim, Michael F. - In: Economic inquiry 62 (2024) 4, pp. 1652-1678

Persistent link: https://www.econbiz.de/10015126919

Western consumers' understanding of carbon offsets and its relationship to behavior

Polonsky, Michael Jay; Garma, Romana; Landreth Grau, Stacy - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 583-603

surrounding carbon issues and/or because the information is based on complex scientific foundations, which the average consumer … research to explore consumers' understanding of carbon‐related information and how this knowledge impacts behavior. It also …

Persistent link: https://www.econbiz.de/10014674751

The effects of peripheral exposure to information on brand preference

Olson, Erik L.; Mathias Thjømøe, Hans - In: European Journal of Marketing 37 (2003) 1/2, pp. 243-255

levels of cognitively processed brand information in a setting where all subjects have low involvement. Results indicate that … a small but meaningfully sized group of subjects fully processed the information on brands they were exposed to, and … involvement subjects who did not fully process brand information, also did not rate brands significantly higher than their ratings …

Persistent link: https://www.econbiz.de/10014722063

Political marketing: an information‐economic analysis

Bauer, Hans H.; Huber, Frank; Herrmann, Andreas - In: European Journal of Marketing 30 (1996) 10/11, pp. 152-165

Outlines awareness of political marketing in Germany and argues that there is a need for the German political parties to market themselves. Discusses some of the essential aspects of political marketing, with particular reference to the institutions, ingredients and instruments involved....

Persistent link: https://www.econbiz.de/10014723202

Gender differences in investment strategies: an information processing perspective

Graham, Judy F.; Stendardi, Edward J.; Myers, Joan K.; … - In: International Journal of Bank Marketing 20 (2002) 1, pp. 17-26

reasons for these gender differences. Proposes that gender differences in information processing styles may account for the …

Persistent link: https://www.econbiz.de/10014759750