Purpose – The purpose of this paper is to explore gender differences in consumer brand relationships with respect to affect and cognition, also to examine the difference between genders with respect to the impact of variables such as age and influence of peers and family on consumer brand...

Purpose – The purpose of this paper is to examine the role of “initial” store image in a new store. Existing research affords limited explanation of how shopper trust in store is formed prior to store visits and regarding the impact of “initial” store image on shopper trust and...