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Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling

Kumar, Manoj; Mamgain, Pradeep; Singh, Krishna Pratap - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 122-145

Persistent link: https://www.econbiz.de/10014340167

Charting the course : exploring the changing terrain of online shopping and future directions for research

Jaiswal, Rachana; Mohammad Intkhab Alam Khan; Kumar, Manoj - In: International journal of electronic business : IJEB 19 (2024) 1, pp. 56-79

The COVID-19 pandemic's pernicious consequences are characterised as quintessential disruptors that have inflicted widespread havoc upon human, social, and economic spheres globally, leading to a surge in online shopping and underscoring the significance of its examination. This study...

Persistent link: https://www.econbiz.de/10015063950

Customer satisfaction : dilemma of comparing multiple scale scores

Yadav, Neeraj; Shankar, Ravi; Singh, Surya Prakash - In: Total quality management & business excellence 34 (2023) 1, pp. 32-56

Persistent link: https://www.econbiz.de/10013550039

Product specific values and personal values together better explains green purchase

Bhardwaj, Seema; Sreen, Naman; Das, Manish; Chitnis, Asmita - In: Journal of retailing and consumer services 74 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014364529

What drives new luxury consumption? : application of schema congruity theory and heuristic systematic framework

Soni, Nitin; Kumar, Sushant - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2213-2233

Persistent link: https://www.econbiz.de/10015210751

How social media marketing activities affect brand loyalty? : mediating role of brand experience

Kumar, Sushant; Hsieh, Jung-Kuei - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2300-2323

Persistent link: https://www.econbiz.de/10015210759

A multi-phase qualitative study on consumers' barriers and drivers of electric vehicle use in India : policy implications

Jain, Shanu; Gautam, Shalini; Malik, Priyanka; Kumar, … - In: Energy policy : the international journal of the … 196 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015165215

Customer retention through prioritization : integrating time-dependent context of relationship dynamics

Mathur, Manisha; Kumar, S. - In: Journal of international consumer marketing 25 (2013) 5, pp. 332-343

Persistent link: https://www.econbiz.de/10010210567

Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption

Akoğlu, Halil Erdem; Yildiz, Kadir; Kumar, Sushant - In: Marketing intelligence & planning 42 (2024) 5, pp. 871-889

Persistent link: https://www.econbiz.de/10015056913

Navigating consumer preferences : an examination of organized retail satisfaction in a South Indian locale

Kumar, S.; Guru, G. Bala Deva; Sridharan, P. - In: South Asian journal of management : SAJM 31 (2024) 1, pp. 130-147

Persistent link: https://www.econbiz.de/10014634805