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Agile applications of artificial intelligence to apparel industry

Gonçalves, Rui; Costa, Renato J. Lopes da; Pereira, Leandro - In: International journal of agile systems and management : … 16 (2023) 4, pp. 429-457

Persistent link: https://www.econbiz.de/10014391558

Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research

Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10010514499

Assessing brand personality associations of top-of-mind wine brands

Brochado, Ana; Silva, Rui Vinhas da; LaPlaca, Peter J. - In: International journal of wine business research : IJWBR 27 (2015) 2, pp. 125-142

Persistent link: https://www.econbiz.de/10011381354

The role of brand equity in a new rebranding strategy of a private label

Marques, Catarina; Silva, Rui Vinhas da; Davcik, Nebojsa S. - In: Journal of business research : JBR 117 (2020), pp. 497-507

Persistent link: https://www.econbiz.de/10012287217

New dynamics of e-commerce on the retail industry : analysis of the purchase process of fashion and electronics products

Gonçalves, Rui; Dias, Catarina; Pereira, Leandro; … - In: International journal of economics and business … 27 (2024) 4, pp. 651-672

Persistent link: https://www.econbiz.de/10015063299

Mobile banking : a study on adoption stages using government adoption model and the role of demographic moderators

Gonçalves, Rui; Cabrita, Inês; Pereira, Leandro; … - In: International journal of managerial and financial … 13 (2021) 3/4, pp. 337-362

Persistent link: https://www.econbiz.de/10013256710

Food and beverage industry in a pandemic context

Pereira, Leandro; Couto, Margarida; Costa, Renato J. … - In: International journal of services, economics and management 13 (2022) 2, pp. 152-181

Persistent link: https://www.econbiz.de/10013257736

Relationship learning and international customer involvement in new product design : the moderating roles of customer dependence and cultural distance

Najafi-Tavani, Zhaleh; Mousavi, Sahar; Zaefarian, Ghasem; … - In: Journal of business research : JBR 120 (2020), pp. 42-58

Persistent link: https://www.econbiz.de/10012417088

When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity

Najafi-Tavani, Saeed; Zaefarian, Ghasem; Robson, Matthew J. - In: Journal of business research : JBR 145 (2022), pp. 130-143

Persistent link: https://www.econbiz.de/10013197888

THE GROCERY SHOPPER – IS HE DIFFERENT?

Davies, Gary; Bell, Jonathan - In: International Journal of Retail & Distribution Management 19 (1991) 1

As more men adopt the role of grocery shopper, the potential grows for positioning a supermarket chain against the male shopper. Anecdotal evidence and previous research suggested differences between male and female shoppers over the time taken to shop. A study is presented where male and female...

Persistent link: https://www.econbiz.de/10014803682