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~subject:"Consumer behaviour"
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Consumer behaviour
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Peterson, Robert A.
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European journal of marketing : EJM
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Fundamentals of marketing research ; Vol. 4
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1
The influence of context and fluency
Arkes, Hal R.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 158-160
Persistent link: https://www.econbiz.de/10009719532
Saved in:
2
Electronic marketing and the consumer
Peterson, Robert A.
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000626728
Saved in:
3
Trends in consumer behavior research
Peterson, Robert A.
-
1977
Persistent link: https://www.econbiz.de/10000572970
Saved in:
4
The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A.
(
ed.
);
Hoyer, Wayne D.
(
contributor
); …
-
1986
Persistent link: https://www.econbiz.de/10000696835
Saved in:
5
Reflections on the role of affect in consumer behavior
Peterson, Robert A.
- In:
The role of affect in consumer behavior : emerging …
,
(pp. 141-159)
.
1986
Persistent link: https://www.econbiz.de/10001262644
Saved in:
6
The concept and marketing implications of Hispanicness
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
Saved in:
7
Purchase deadline as a moderator of the effects of price uncertainty on search duration
Lemieux, James
;
Peterson, Robert A.
- In:
Journal of economic psychology : research in economic …
32
(
2011
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009273118
Saved in:
8
A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.
;
Albaum, Gerald S.
;
Beltramini, …
-
2007
Persistent link: https://www.econbiz.de/10003540639
Saved in:
9
On the significance of statistically insignificant results in consumer behavior experiments
Peterson, Robert A.
;
Umesh, U. N.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10011865105
Saved in:
10
A meta-analysis of online trust relationships in e-commerce
Kim, Yeolib
;
Peterson, Robert A.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 44-54
Persistent link: https://www.econbiz.de/10011695178
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