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Customer evaluation of products in a global market
Samiee, Saeed - In: Journal of international business studies : JIBS ; an … 25 (1994) 3, pp. 579-604
Persistent link: https://www.econbiz.de/10001168676
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Resolving the impasse regarding research on the origins of products and brands
Samiee, Saeed - In: International marketing review 28 (2011) 5, pp. 473-485
Persistent link: https://www.econbiz.de/10009305314
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Resolving the impasse regarding research on the origins of products and brands
Samiee, Saeed - In: International Marketing Review 28 (2011) 5, pp. 473-485
Purpose – The purpose of this paper is to address the apparent controversy surrounding the relevance of country of origin (CO) and brand origin (BO) lines of research, with particular reference to an article authored by Magnusson, Westjohn, and Zdravkovic (MWZ) whose research findings assert...
Persistent link: https://www.econbiz.de/10014827532
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Assessing multifunctional innovation adoption via an integrative model
Sääksjärvi, Maria; Samiee, Saeed - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 717-735
Persistent link: https://www.econbiz.de/10009381726
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A bibliometric analysis of the global branding literature and a research agenda
Chabowski, Brian R.; Samiee, Saeed; Hult, G. Tomas M. - In: Journal of international business studies : JIBS ; an … 44 (2013) 6, pp. 622-634
Persistent link: https://www.econbiz.de/10009782821
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Knowledge structure in product- and brand origin-related research
Samiee, Saeed; Chabowski, Brian R. - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 947-968
Persistent link: https://www.econbiz.de/10012614776
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A meta-analysis of the antecedents and outcomes of consumer foreign country image perceptions : the moderating role of macro-level country differences
Leonidou, Leonidas C.; Aykol, Bilge; Samiee, Saeed; … - In: Management international review : MIR ; journal of … 62 (2022) 5, pp. 741-784
Persistent link: https://www.econbiz.de/10013454392
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Key Developments in International Marketing : Influential Contributions and Future Avenues for Research
Samiee, Saeed (ed.); Katsikeas, Constantine S. (ed.);  … - 2024
Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and...
Persistent link: https://www.econbiz.de/10014495475