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The bright side of emotional extremity : evidence from tipping in live streaming platform
Chen, Xingyu; Ji, Li; Jiang, Ling; Huang, Justin T. - In: Information & management : the internat. journal of … 60 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10013534504
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Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe; Ji, Li; Liu, Yong; Sun, Qi - In: Journal of marketing 84 (2020) 3, pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
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How does "storytelling" influence consumer trust in we media advertorials? : an investigation in China
Li, Ji; Zou, Shaoming; Yang, Hui - In: Journal of global marketing 32 (2019) 5, pp. 319-334
Persistent link: https://www.econbiz.de/10012201054
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Simulation-based solution for a dynamic multi-crane-scheduling problem in a steelmaking shop
Li, Ji; Xu, Anjun; Zang, Xuesong - In: International journal of production research 58 (2020) 22, pp. 6970-6984
Persistent link: https://www.econbiz.de/10012315572
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Structural relationships between inertia, satisfaction, loyalty and revisit behaviour : empirical evidence from local tourists in Chengdu
Li, Zhiyong; Hu, Yingli; Ranasinghe, Ruwan; Li, Ji; Cui, Rui - In: International journal of leisure and tourism marketing … 5 (2016/2017) 3, pp. 248-270
Persistent link: https://www.econbiz.de/10011937922
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Creating immersive and parasocial live shopping experience for viewers : the role of streamers' interactional communication style
Liao, Junyun; Chen, Keyi; Qi, Jun; Li, Ji; Yu, Irina Y. - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 140-155
Persistent link: https://www.econbiz.de/10013536286