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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
48
Advertising effects
11
Internet marketing
11
Online-Marketing
11
Werbewirkung
11
Theorie
10
Theory
10
Advertising
9
Werbung
9
Perception
8
Search engine
8
Suchmaschine
8
Wahrnehmung
8
Bayes-Statistik
7
Bayesian inference
7
Viral marketing
7
Virales Marketing
7
Competition
6
USA
6
United States
6
Wettbewerb
6
Experiment
5
Preismanagement
5
Pricing strategy
5
Product testing
5
E-commerce
4
Electronic Commerce
4
Kaufentscheidung
4
Private consumption
4
Privater Konsum
4
Produkttest
4
Purchase decision
4
Bayesian estimation
3
Beziehungsmarketing
3
Bias
3
Brand image
3
Gesundheitsrisiko
3
Health risk
3
Information behaviour
3
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Online availability
All
Free
16
Undetermined
8
Type of publication
All
Article
29
Book / Working Paper
19
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
5
Book section
5
Language
All
English
48
Author
All
Yang, Sha
29
Raghubir, Priya
19
Zhao, Yi
5
Yao, Alex Yao
4
Zhao, Ying
4
Assael, Henry
3
Cao, Jisu
3
Chen, Xiaohong
3
Hu, Mandy
3
Narayan, Vishal
3
Sudhir, K.
3
Winer, Russell S.
3
Agrawal, Nidhi
2
Bluvstein, Shirley
2
Dutta, Shantanu
2
Lu, Xianghua
2
Menon, Geeta
2
Park, C. Whan
2
Qi, Min
2
Yang, Botao
2
Brosh, Gili
1
Celly, Kirti Sawhney
1
Chen, Yuxin
1
Dhar, Ravi
1
Erdem, Tulin
1
Erdem, Tülin
1
Gaston-Breton, Charlotte
1
Ge, Chunmian
1
Ghose, Anindya
1
Goodstein, Ronald Charles
1
Greenleaf, Eric A.
1
Grewal, Dhruv
1
Gu, Jane Z.
1
Gu, Zheyin
1
He, Jia
1
Heiman, Amir
1
Hu, Mantian
1
Hu, Mantian Mandy
1
Jia, He (Michael)
1
Krishna, Aradhna
1
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Published in...
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Journal of marketing research : JMR
3
Marketing science
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Consumer psychology review
1
Foundations and trends in marketing : FTMKT
1
Handbook of consumer psychology
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
NET Institute Working Paper
1
Sensory marketing : research on the sensuality of products
1
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ECONIS (ZBW)
48
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1
Visual perception : an overview
Raghubir, Priya
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 201-217)
.
2010
Persistent link: https://www.econbiz.de/10003933287
Saved in:
2
Are visual perception biases hard-wired?
Raghubir, Priya
- In:
Visual marketing : from attention to action ; …
,
(pp. 143-165)
.
2008
Persistent link: https://www.econbiz.de/10009260341
Saved in:
3
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
4
Modeling the underreporting bias in panel survey data
Yang, Sha
;
Zhao, Yi
;
Dhar, Ravi
- In:
Marketing science
29
(
2010
)
3
,
pp. 525-539
Persistent link: https://www.econbiz.de/10003984577
Saved in:
5
An empirical study of word-of-mouth generation and consumption
Yang, Sha
;
Hu, Mantian Mandy
;
Winer, Russell S.
; …
- In:
Marketing science
31
(
2012
)
6
,
pp. 952-963
Persistent link: https://www.econbiz.de/10009702515
Saved in:
6
Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin
;
Yang, Sha
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
Saved in:
7
Inertial disruption : the impact of a new competitive entrant on online consumer search
Moe, Wendy W.
;
Yang, Sha
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10003815522
Saved in:
8
Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia
;
Yang, Sha
;
Lu, Xianghua
;
Park, C. Whan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
Saved in:
9
Understanding the social learning effect in contagious switching behavior
Hu, Mantian
;
Yang, Sha
;
Xu, Daniel Yi
- In:
Management science : journal of the Institute for …
65
(
2019
)
10
,
pp. 4771-4794
Persistent link: https://www.econbiz.de/10012118124
Saved in:
10
Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao
;
Yang, Sha
;
Dutta, Shantanu
- In:
Marketing science
41
(
2022
)
2
,
pp. 361-379
Persistent link: https://www.econbiz.de/10013363742
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