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A segmentation model for the targeted marketing of consumer durables
Bayus, Barry L.; Mehta, Raj - 1994
Persistent link: https://www.econbiz.de/10000905508
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Effects of initial product judgments on subsequent memory-based judgments
Kardes, Frank R. - In: Journal of consumer research : JCR ; an … 13 (1986) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10001018882
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Spontaneous inference processes in advertising : the effects of conclusion omission and involvement on persuasion
Kardes, Frank R. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 225-233
Persistent link: https://www.econbiz.de/10001063616
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Consumer behavior and managerial decision making
Kardes, Frank R. - 2002 - 2. ed
Persistent link: https://www.econbiz.de/10001820142
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Consumer behavior and managerial decision making
Kardes, Frank R. - 2002 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001820868
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Consumer behaviour and managerial decision making
Kardes, Frank R. - 1998
Persistent link: https://www.econbiz.de/10000667544
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Selective versus comparative processing
Kardes, Frank R. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 150-153
Persistent link: https://www.econbiz.de/10009719537
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Journal of Marketing Research : looking forward
Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
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The effects of physiological arousal on information processing and persuasion
Sanbonmatsu, David M. - In: Journal of consumer research : JCR ; an … 15 (1988) 3, pp. 379-385
Persistent link: https://www.econbiz.de/10001068345