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Does everything look worse in black and white? : the role of monochrome images in consumer behavior
Greenleaf, Eric A. - In: Sensory marketing : research on the sensuality of products, (pp. 241-258). 2010
Persistent link: https://www.econbiz.de/10003933299
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Divide and prosper : effects of partitioned prices on consumers' price recall and demand
Morwitz, Vicki G.; Greenleaf, Eric A.; Johnson, Eric J. - 1998
Persistent link: https://www.econbiz.de/10000997391
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Geometry in the marketplace
Greenleaf, Eric A.; Raghubir, Priya - In: Visual marketing : from attention to action ; …, (pp. 113-142). 2008
Persistent link: https://www.econbiz.de/10009260342
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The price does not include additional taxes, fees, and surcharges : a review of research on partitioned pricing
Greenleaf, Eric A.; Johnson, Eric J.; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 105-124
Persistent link: https://www.econbiz.de/10011479150
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503