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How relational embeddedness affects retail buyers' new product selection : Report No. 05-116
Kaufman, Peter; Jayachandran, Satish; Rose, Randall L. - In: MSI reports : working paper series (2005) 3, pp. 141-162
Persistent link: https://www.econbiz.de/10003201801
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Choice of cause in cause-related marketing
Robinson, Stefanie Rosen; Irmak, Caglar; Jayachandran, … - In: Journal of marketing 76 (2012) 4, pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
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Do payment mechanisms change the way consumers perceive products?
Chatterjee, Promothesh; Rose, Randall L. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1129-1139
Persistent link: https://www.econbiz.de/10009540245
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When store credit cards hurt retailers : the differential effect of paying credit card dues on consumers' purchasing behavior
Sarofim, Samer; Chatterjee, Promothesh; Rose, Randall L. - In: Journal of business research : JBR 107 (2020), pp. 290-301
Persistent link: https://www.econbiz.de/10012156761